Athletes at the forthcoming Beijing Olympics will be blogging their
experiences in between competing for medals.
Lenovo, one of the key sponsors of the games, is giving laptops and webcams
to more than 100 athletes from over 25 countries and 29 sports who have signed
up. They will be asked to blog the Olympics "as it happens".
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"Writing a blog gives me a chance to reflect on the experience of a rower
preparing for the Beijing Olympic Games," said Australian rowing champion Drew
Ginn.
"There are hours of training and multiple selection camps, trials, events and
competitions.
"I meet countless competitors, athletes and colleagues who inspire me along
the way, and my blog is a way to offer these experiences to a global audience."
This is the first time that athletes will be allowed to blog during the
games. International Olympic Committee rules had previously banned blogging
during the competition.
Writing a blog gives me a chance to reflect on the experience of preparing for the Olympic Games
Drew Ginn Australian rowing champion
There is no requirement on the participants to blog, but those who want to
will be given help and advice from Lenovo.
Deepak Advani, senior vice president and chief marketing officer at Lenovo,
said: "We want to provide personal computing technology that helps athletes
engage with a global community that cares passionately about competition,
training and the kinds of experiences that have gone unheralded until now.
"We want to help athletes achieve their dreams, and share those dreams with
the world."
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